26 billion shillings.
That’s how much Kenyans in the Diaspora remitted back home in June 2018. With Diaspora remittances now accounting for 4% of GDP, they have become a key support for the shilling which is under pressure due to low export earnings. The rising remittances also provide a useful source of foreign exchange. Over the past few decades, the Diaspora population has become more prominent on the world stage, putting it in a very unique position to contribute to boosting the economic growth and prosperity of our country. The improved performance in remittances (a 58% increase from June 2017) reflects the increased uptake of financial products by the Diaspora, and you are a crucial cog in this economic powerhouse.
Now maybe you’re satisfied with the banking and financial services you use. But maybe you’re not. Either way, you now have the opportunity to have your say in what you would like to see offered in terms of products or services. This opportunity comes to you in the form of a survey.
Consumer Insight, a market research agency based in Nairobi, is currently conducting an online financial services study among Kenyans in the Diaspora to understand your experiences with the banks you use back home in order to improve your overall banking experience. The survey, which is completely confidential, covers the following information areas:
- Financial services and service providers used
- Current vs. desired investments
- Sources of information/news about financial services in Kenya
- Beliefs, values and lifestyles
- Attitudinal statements towards money
- Demographic profile
Due to the sensitivity of the subject matter, you will be glad to know that most questions will offer the option ‘I prefer not to say’ in case you would prefer not to answer that specific question. Otherwise, it’s all a walk in the park.
There are great opportunities for creating a bigger and more sophisticated banquet of choices for Kenyans in the Diaspora. We would like to hear from you. Follow this link https://www.surveygizmo.com/s3/4501124/MwakilishiNews to have a greater say in your Kenyan banking experience.
Consumer Insight is one of Africa’s leading market research companies. But we do more than just research: for 20 years, we’ve been telling African stories through gathering insights on the continent. We are in the business of helping individuals and organizations understand Africa’s consumers by providing indisputable, factual and scientifically sound research in more than twenty different countries.
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